Kelly Dotson

Kelly Dotson

Kelly Dotson is the chief marketing officer at Numerator, a data and tech company serving the market research space.

April 14, 2020 COVID-19 Retail Hoarding is the New Privilege

In this current COVID-19 world, news headlines all but bludgeon us with stories of consumers hoarding merchandise and images of endless, empty shelves. Somehow, those empty shelves are connected to pictures of shoppers pushing overflowing carts. The truth is, they would be more correct to connect those empty shelves to the pictures of shoppers standing…

March 24, 2020 COVID-19: An Unplanned Experiment in Retailer Sampling Brings Opportunities to Win New Customers

The blessing of being at a data company in today’s world is that our daily work is creating order from seemingly chaotic fields of information. Just last month, our working hypothesis was retailers and CPGs were undergoing unprecedented change. Today, we are wiser. We're organizing our thinking into three periods: managing the chaos of COVID-19,…

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