It’s never too early for retailers to start prepping for the holiday shopping season, even though they've just put a cap on their 2015 efforts. In fact, the proximity to 2015 campaigns could provide a base for 2016 strategies via important lessons learned. A quick glance at Kenshoo’s 2015 Online Retail Seasonal Report shows a…
Kelly Wrather
According to comScore, mobile platforms account for 60 percent of total digital media time spent, while consumers already spend 1.5 times more time on mobile than desktop. Nielsen reports mobile app usage is nine times greater than mobile web. We’ve quickly passed a mobile-first era focused on responsive design. Today, the imperative is to plan and execute…
