Keith Anderson

Keith Anderson
Online Price Wars: What You Can Do to Avoid a Race to the Bottom

Price competition continues to intensify as Walmart, Target and Jet.com, among others, seek to close the gap with online price leader Amazon.com. The result is a high-stakes race to the bottom. While good news for shoppers, ongoing price drops are far from good news for grocers already operating on razor-thin margins as well as their…

Amazon Remains the Online Price Leader, But the Gap is Closing

This year has seen a marked rise in industry chatter about a “price war” among leading online retailers, with major media outlets like Recode reporting that “ … in recent months [there] has been a high-stakes race to the bottom between Wal-Mart and Amazon.com.” Other retailers have also felt the pricing crunch, with 72 percent…

Maximizing the Amazon Opportunity This Holiday Season

Fundamental data such as sales and category share is the lifeblood of today’s best-performing brands in the brick-and-mortar world. Their long-term strategies and everyday execution — for example, knowing which categories and retailers they should be under- or overinvesting in — are measured and closely managed by these critical indicators. However, despite the exponential growth…