Retailers have used SMS marketing for several years, but the promotional method is always evolving. SMS marketing is another term for text message marketing. When applied to the retail sector, the possibilities are virtually endless. People are accustomed to both receiving and sending texts, so using them to engage with retail brands should come naturally to…
Kayla Matthews
Retail is a fast-moving sector, and success in the industry means keeping up with technologies. Artificial intelligence (AI) is one of them, and evidence shows it's the future of retail. Here are four reasons why: 1. AI Offers Diverse Usage Possibilities Retailers often feel understandably reluctant to give emerging technologies a try unless they feel…
