Kayla Bond

Kayla Bond

Kayla Bond, VML’s director of loyalty and customer relationship management, helps clients like Banfield Pet Hospital, Sam’s Club, and Murphy USA develop cutting-edge loyalty and CRM programs that keep customers coming back for more. A 2008 graduate of Texas Christian University, Kayla unwinds by cooking, traveling, and sharpening her skills as a maker.

May 18, 2018 Customer Loyalty Isn't Dead; It's Dormant Due to Outdated Programs

Right now, grab your wallet. Dig past the bills, receipts and gum wrappers, and you'll likely stumble upon something you haven't seen in years: customer rewards cards. Since the ’90s, most every retailer has offered some sort of customer loyalty program. But when was the last time you actually felt, well, rewarded by one? More…