Katie Secret

Katie Secret

Katie Secret is Director of Product Marketing at Outbrain, focusing on offerings and strategy for marketers and programmatic buyers. Prior to joining Outbrain she spearheaded product marketing at ad exchange EMX Digital, and at SaaS platform NewsWhip.

March 5, 2020 Challenging the Data Discussion: Why User-Based Targeting Isn’t the Answer

With 2020 in full swing, there has been a lot of talk about the shift away from user-based targeting. With CCPA and GDPR in full effect, it's no wonder marketers are re-evaluating the use of cookies and personal data to reach new customers. Third-party cookies are crumbling fast: browser-level changes and privacy regulations have spotlighted…

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