The rate of omnichannel adoption and digital transformation across the retail sector has remained high over the first half of 2022. However, new industry data shows that retailers and brands still have significant ground to cover to meet evolving customer expectations. The 7th annual Omnichannel Retail Index by OSF Digital’s strategy team (formerly FitForCommerce) found…
Kathy Kimple
As competition for consumer wallet share intensifies and shoppers get more digitally savvy, retailers and brands are constantly on the lookout for tools to boost engagement, conversion and sales. There’s never a shortage of tools that claim to solve it all, but when done right, social proof messaging stands out. It's a great conversion booster…
As the retail industry continues to rally back from the pandemic, the increased adoption of digital and omnichannel capabilities continues at an accelerated pace to meet the needs of today’s shoppers. FitForCommerce recently released the findings of its 2021 Omnichannel Retail Index (“Index”), a benchmarking study that examines the adoption of e-commerce and omnichannel capabilities for…
The COVID-19 pandemic has turned retail upside down. Pre-coronavirus, digital commerce was already outpacing overall retail growth. Services such as buy online, pick up in-store (BOPIS) were steadily increasing, but aside from grocery and select big-box retailers, curbside pickup wasn't even on the long-term road map for most retailers. Today, BOPIS and curbside pickup have…
The COVID-19 pandemic has completely turned retail upside down. As consumers have relied on digital commerce for essentials, and retailers and brands have relied on digital just to keep their “doors” open, the accelerated adoption of digital and omnichannel is driving new shopping behaviors that will likely have a lasting impact. As retailers scramble to…
As brands close hundreds of stores, retailers are investing in the digital experience and digital commerce to win customers over more than ever. However, it doesn’t come easy; a winning digital strategy must have the right combination of technology, content and features, all of which require an investment of time and resources. Those resources must…
