Kathleen Egan

In the age of omnichannel, almost every retailer has an app, website, brick-and-mortar presence, mobile and email promotions, and more. There's such a thing as having “too much siloed omnichannel,” and disparate channels can mean a confusing and disorderly shopping experience for the customer. While omnichannel was a step in the progression from the retailer…

Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Modern Retail is Born Retail began…