Kate Prohorchik

Kate Prohorchik

Kate Prohorchik is a Technology Observer at Iflexion, part of Itransition, a trusted global software development company.

She combines business development, marketing and sales backgrounds in the retail IT industry. For the last 8 years, she’s been helping brick-and-mortar as well as digital retailers embrace disruptive technologies and adapt to the new customer-centric reality. Now her expert voice finds its way into her articles on transformative effects of digital innovations in the retail industry.

June 17, 2020 Retail Wars: From SoLoMo to Omnichannel

Just like all disruptive technologies, mobile invaded our daily lives and changed the game in many industries, including retail. While businesses try to make the most out of this trend by opting for custom software that power their operations across platforms, the technology develops in its own unique way. SoLoMo (Social+Local+Mobile) evolved in 2010 as…

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