In 2023, 57 percent of B2C martech leaders said they planned to deploy generative artificial intelligence within the next 24 months, according to a Gartner survey. Marketers are under pressure to get GenAI working on behalf of their organization’s bottom line as quickly as possible. However, many consumers remain wary of AI and the companies…
Kate Muhl
When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the…
As consumers grapple with rising inflation, they’re searching for new ways to manage their expenses. For many, that means turning to an arsenal of digital tools. A recent Gartner survey of over 300 consumers identified the changes consumers are making, and the tools they’re using, in response to the rising cost of living. Faced With…
