Karissa Liloc

Karissa Liloc

Karissa Liloc (she/her) is a principal product manager at Getty Images and iStock focused on generative AI and other tools that make it easier for customers to find and use imagery. Previously at Disney and Gap, Inc, she has a track record of bringing cross-functional teams together to provide solutions to customer problems and business challenges. Her most recent work has been bringing Generative AI by Getty Images to market, offering commercially safe, easy-to-use, AI image generation that compensates creators.
What Small Business Owners Aren’t Considering (But Need to!) When it Comes to Generative AI

Small business owners increasingly use advanced generative artificial intelligence tools to enhance digital marketing strategies and maintain a competitive edge. iStock’s VisualGPS research reveals that 42 percent of SMBs and SMEs already leverage AI-generated content to strengthen their online presence, highlighting a growing recognition of AI's potential for e-commerce success. Learning about the data that…