Creating a positive customer experience lies at the heart of every brand’s purpose in the journey to nurturing and retaining customers. But how does the post-click experience factor into this important dynamic? In an ever-evolving and crowded marketplace — and with social commerce increasingly dictating how customers are introduced to brands and shop with them…
Kamran Iqbal
Heralded as the latest phenomenon in e-commerce, "shoppertainment" — the convergence of shopping and entertainment — is making colossal waves within the retail industry. According to recent research from TikTok and the Boston Consulting Group (BCG), this growing trend is expected to present Asia-Pacific (APAC) brands alone with a trillion-dollar opportunity by 2025. While APAC…
By the end of 2023, 20.8 percent of retail purchases are expected to occur online. Experts predict that number will grow to 24 percent by 2026. On the logistics and supply chain management side, it means more customers will continue to expect top-notch service from click to doorstep. Efficiency is key to the success of any warehouse operation when it comes to order fulfilment. With the rapid advancement of technology globally, warehouses have access to a wide…
A growing number of brands are sold via buy now, pay later (BNPL) models. And, thanks to inflation and continually increasing living costs, consumers are motivated to use BNPL options for online and in-person purchases alike. It’s estimated that 60 percent of shoppers have tried BNPL services at least once. By 2027, there are expected to be 900 million…
Like their customers, brands want to shop for the best deals, too. And when it comes to picking a peak season partner, the time to shop is now. Even though the holiday shopping season is months away, decisions you make now can impact whether you have a successful peak season in 2023. Traditionally, peak season refers to popular…
