Justine Santa Cruz

Justine Santa Cruz

As senior vice president of enterprise and retail at Satisfi Labs, an AI-powered Knowledge Management Platform for conversational search and commerce, Justine Santa Cruz is dedicated to introducing disruptive digital innovation to the retail industry. Before joining Satisfi Labs, Justine led omnichannel marketing innovation at Macy’s and was a member of Oracle’s hospitality division. Justine is a graduate of Boston University’s Questrom School of Business.
Why E-Commerce and Brick-and-Mortar Are Stronger Together

It’s no secret that the e-commerce boom has transformed the way people shop and, in many cases, had a deleterious impact on in-store sales. Last year saw a 3.4 percent growth for brick-and-mortar sales and a notable 15 percent jump for e-commerce sales. With these numbers and news of retailers committing to close their physical…