Justin Anovick

Justin Anovick

Vice President of Product, Episerver

‘Mystery Shopping’ Won’t Work if You Can’t Look at the Big Picture

Some brands are learning the hard way that no matter how much they invest in a better customer experience (CX), a single mishap can have disastrous consequences. With customers more empowered than ever to share their feelings on social media, one negative experience can spark the outrage of thousands online. Just ask any of the…