Let’s be honest: Who doesn’t love snagging a new coat for 25 percent off? Consumers expect promotions from retailers — it’s a market reality exacerbated by the current economy. However, brands trying to maintain reputations and margins can’t pin their entire sales strategy on promotions. In addition to cutting into margins, perpetual sales promotions negatively…
Julio Lopez
From Amazon.com to Facebook, privacy is at the forefront of major corporations’ product and service updates. Even consumers are changing their purchasing behavior to pick devices and products that ensure their privacy is protected. In June, Apple unveiled a series of privacy leadership initiatives, which included its Mail Privacy Protection update. With this new update,…
As Americans come out of lockdown and revenge spending continues to gain momentum, retailers are tasked with finding new ways to drive loyalty and increase customer engagement — ways that go beyond promotions and discounts. This is increasingly important for e-commerce operations. While we can expect that physical retail promotion cycles will increase as they…
