Julie Van Ullen

Julie Van Ullen

Julie Van Ullen is the US managing director of Rakuten Advertising, one of the world’s leading Internet service companies, empowering individuals and businesses around the world.

The Fight Against Inflation: Encouraging Consumer Spending in a Strained Economy

Consumers and retailers are facing an unprecedented challenge with rising inflation rates. February saw an inflation rate of 7.9 percent, an entire seven percentage points higher than the same month last year — and the surge is showing no sign of slowing down as we enter the spring season. Goods are more expensive, and the…

Smarter Shoppers Call for Better Deals and Authenticity for Retailers in the New Year

Retailers are continuing to face more challenges and shifts within consumer behavior. Supply chain and logistic woes are plaguing retailer inventory, the COVID-19 pandemic is still surging across the U.S. — with the rise of new variants forcing some consumers to shop entirely online, while others are getting back their comfort with shopping in-store. As…

Embracing Consumer Trends for Faster Retail Recovery

The retail industry is facing an extraordinary challenge. Stay-at-home orders in March drove consumers online, and retailers worked hard to meet the demand for stay-at-home staples, including athleisurewear and electronics. At the same time, retailers worked diligently to keep their own employees safe, whether that meant closing stores or shifting schedules in the warehouse to…