Julian Marchiaro

Julian Marchiaro

Julian supports LiveArea’s portfolio of clients, working closely with brands to grow their CRM and Email program while driving marketing automation, strategy and channel optimization. Supporting client’s goals in generating incremental revenue and engagement, he leverages the latest technologies in the market, along with his development understanding to design and build cross-cloud solutions for our clients. Julian holds both his SFMC Specialist and SFMC Business Consultant certification.

November 30, 2021 How to Define Your Brand's SMS Program and Voice

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations. Rather than covering the basics, I will focus on the journey to define use cases for an integrated and elevated…