Joshua Cohen

Joshua Cohen
4 Ways That Signs Can Increase Property Value and Boost Retail Power

Signage plays an essential role in out-of-home marketing — everything from street furniture and kiosks to interactive digital screens to the spectaculars that attract millions of people every year to Piccadilly Circus in London and Hollywood and Highland in Los Angeles. However, with the retail industry facing myriad life-threatening challenges, the power of signage can…