Josha Benner

Josha Benner

Josha Benner is the CRO and Co-Founder of Uberall, the location marketing solution for businesses competing to attract and win local brick-and-mortar customers. Uberall is used by the world’s largest multi-location brands and businesses, including McDonald’s, KFC, Domino’s, Virgin Holidays, Intercontinental Hotels Group, and more.

August 9, 2018 GDPR Will Usher in a New Era of Pull Marketing for Retailers and CPGs

GDPR is now officially the law of the land. The regulation, which centers on data protection for EU citizens, is affecting — and ultimately limiting — the way that retailers and CPGs obtain and use data for marketing. In fact, data suggest that because of GDPR, 43 percent of all consumer audience data in the EU will…