Jon Siegal

Jon Siegal

Jon Siegal is the Senior Vice President of Global Loyalty Sales at Cheetah Digital, a customer engagement solution for marketers. He is focused on helping businesses use digital and social experiences to acquire new customers and grow consumer relationships.

4 Must-Have Features for Your Loyalty Program to Increase Sales

According to eMarketer, 58.7 percent of consumers say loyalty programs are one of the most valuable parts of the retail experience. When your goal is to motivate customers to spend more, loyalty programs can provide new avenues to get in front of your customers and get them to consistently purchase from your brand. While recency,…