Jon Evans is chief customer officer at System1, the world’s leading marketing decision-making platform. System1 helps predict and improve the commercial impact of ads and innovation. Learn more at system1group.com.
Jon is our Chief Customer Officer, and before that our CMO. So it’s no surprise that with his leadership and unparalleled energy and drive, System1 is expanding at an exponential rate. Jon always reaches for the stars…. and catches them.
In 2022 Jon stepped up into our Chief Customer Officer role where he’s accountable for all our products, marketing and sales. Jon used to be a System1 customer, so his superpower is a practical understanding of our customers’ needs and challenges, with genuine empathy.
Jon is an experienced commercial leader with a track record of delivering substantial growth across a large number of brands. His previous experience includes a short stint as CMO for Brewdog, Marketing Director at Suntory leading some of the UK’s most iconic brands, on the Board of Purity Soft Drinks, a private equity-backed soft drink business, and working for Britvic Soft Drinks running a ‘Seed Brand Unit’ in conjunction with Pepsi.
Jon also hosts the ‘Uncensored CMO’ podcast, a mix of work and pleasure and a great way to meet potential clients. It’s at number 1 in Apple’s marketing category for 4 countries.
Outside of work, Jon enjoys the freedom of road cycling, “it energises me and I love the social aspect. All my best ideas happen when I am riding my bike”. Jon cycles for fun and fitness, with the occasional competition. He aimed high for his first-ever Time Trial – the Duo Normand – where, thrillingly, he got to compete against pro cyclists. He blended in seamlessly (he hopes) save for the fact he had no team car (!) and has never been so proud to come 257th!
