Jon Cassell

Jon Cassell

Jon Cassell is the chief operating officer of Rockbot, the leading force in unifying licensed music, TV, digital signage, and advertising technology for brick-and-mortar businesses. Jon oversees Rockbot’s innovative approach, seamlessly integrating technology with media to enhance customer and employee experiences. Jon has been building B2B SaaS, media, and advertising businesses since 2005, previously holding leadership roles at Mobivity and SmartReceipt.
The Science of Sound: How to Select Music That Aligns With Your Brand Identity

When it comes to shopping, every element within a store can contribute to each customer’s overall shopping experience. For example, researchers from the University of Bath found that on weekdays, playing music in grocery stores can increase sales by more than 10 percent. Unsurprisingly, retailers across the globe are exploring how to use background music…