Jonathan Silver

Jonathan Silver

Jonathan Silver is founder and CEO of Affinity Solutions, the leading consumer purchase insights company.

Post-Holiday Sales Are Down: What Can Retailers Do to Win the 2024 Season?

While retailers typically put a significant emphasis on post-holiday sales, they didn't resonate with shoppers after the 2023 holiday season. During the week after Christmas, year-over-year sales were down across the board, with only computer software sales seeing an increase from 2022. Department stores, cosmetics stores and clothing stores saw some of the largest declines,…

How Prime Big Deal Days Will Influence the Holiday Shopping Season

Following Amazon.com's Prime Big Deal Days, all eyes will be on the performance of the company. The 2022 Big Deal event didn’t generate the same amount of buzz as that year’s July Prime Day, as shoppers placed smaller orders and purchased lower-priced items, with inflation being cited as a major factor for shoppers. This year’s…