More than 6,300 U.S. stores are expected to close in 2020 amid a pandemic and ongoing changes to the brick-and-mortar model. Among them are some of the longest-running brands in retail, including Lord & Taylor, Victoria’s Secret, and Brooks Brothers. In order to re-stimulate the sector, retailers are mixing in digital solutions to create memorable…
Jonathan Crane
Retail has had to evolve quickly to keep up with the rise of e-commerce. It hasn’t been the smoothest transition. Foot traffic in malls has halted, department stores have closed up shop, and many smaller stores, once anchored by larger establishments, have been left without a safety net. How can retailers succeed in this environment?…
These days, the retail industry is grappling with “Amazonitis.” Amazon.com has disrupted virtually every sector in the retail market, from food to fashion. In order to survive, retailers, particularly brick-and-mortar businesses, have to give people a reason to come to their stores. They must create a distinctive customer experience, and to that end, they should…
