When it comes to driving digital return on investment from the holiday shopping season, there are things you can’t control, and things you can. One of the things you can’t control is the shorter season this year, which will deprive retailers of six days to capitalize on the gift-giving mood. Another thing that’s out of…
Jonathan Cherki
With school season just beginning, back-to-school (BTS) shoppers are making sure everything on their list has been taken care of. The second biggest shopping season after the winter holidays, this is a crucial time for retailers to attract and engage BTS shoppers in a space where competition is rampant. The value of knowing and understanding…
To prepare for the $500 billion online shopping boom that’s predicted to gain massive momentum in the next few years, brands must heighten their focus on preparing and optimizing their online businesses in order to reach and exceed revenue goals. Here are three tips to help all brands convert more revenue via their online stores in…
