John Roswech, Author at Total Retail

November 7, 2018 How to Connect Discovery and Tactile Experiences With Digital Technology for Apparel Shoppers

It should come as no surprise to learn that apparel is the No. 1 product category in retail commerce. In 2018, revenue is projected to reach $103.66 billion, accounting for 19.77 percent of total e-commerce sales. That said, apparel shoppers are a very tactile group. They like to see and feel the clothing in person.…

September 4, 2018 The Long Haul Back to School: Student and Parent Spending Spikes Continue Well Into September

Many retailers and brands are already well over a month into back-to-school (BTS) marketing. Fortunately, there's still plenty of time to make strategic improvements to omnichannel commerce campaigns in order to take advantage of the nuanced shopping habits of both students and parents. The BTS season, which stretches from July through September, is second in…

April 7, 2017 How Consumer Brands Can Capitalize on the Online Grocery Trend

The grocery market is just too massive for innovators and entrepreneurs to ignore. Based on research from Nielsen TDLinx and Progressive Grocer, the U.S. accounted for nearly $650 billion in grocery sales in 2015. Keep in mind that there are no more valuable e-commerce carts than those devoted to grocery. Unlike every other category, this…