How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what makes the holiday shopping season crucial to driving profit and…
John O'Melia
Online experiences matter to shoppers. While in the past it may have been enough to simply offer consumers a breadth of merchandise and free shipping to attract them, today the stakes are much higher. In 2023, costs per visit climbed by almost 10 percent. This issue, combined with a significant decrease in traffic and site…