John Millward

John Millward

John Millward is Chief Innovation Officer of RedPeg Marketing, an independent brand engagement agency based in the Washington D.C. area.

Consumer Advocacy 101: How Experiential Marketing is Dictating Retail's Future

As a consumer and experience designer, the future of retail is exciting to think about. We’re living in an economy where experience and convenience are driving innovation across the entire customer experience. Almost daily we see old models making way for the new. For some brands — i.e., those that aren’t actively working to keep…