John F. Hood

Institutions are safe havens in today's economic climate for B-to-B marketers. Some of the largest institutions in the U.S. include local governments, schools and health care systems. Although they aren't immune to recessions, they're more resistant than commercial business customers. With this in mind, here are four tips to help your B-to-B organization capitalize on the recent passing of the American Recovery and Reinvestment Act (ARRA).