John Andrews

John Andrews

John Andrews, CEO, Cimulate
John has spent his career helping retail, distribution, and manufacturing organizations define, execute, and optimize their digital omni-channel and supply chain strategies and operations.  John is the CEO of Cimulate, a generative-AI company assisting commerce companies better understand customer behavior and optimize the customer journey.  Prior to Cimulate, John served as the VP of Product Management in the Demand & Supply Management organization at Nike, focused on driving innovation and transformation as Nike becomes a more digitally powered enterprise.  John joined Nike via the acquisition of Celect, where he served as CEO, the leading Inventory Optimization solution for retailers and brands.  Prior to joining the team at Celect, John was VP of Marketing and Product Management at Endeca, acquired by Oracle Corporation in 2012.  Upon acquisition by Oracle, John was responsible for the Oracle Commerce omni-channel platform. Prior to Endeca, John was a manager within Deloitte Consulting’s Strategy & Operations practice where he led corporate strategy and supply chain projects. John holds a BA in Economics and Computer Science from Boston College and received his master’s degree from the Harvard Business School.
The Future of Heritage Brands: Embracing GenAI for Authentic Digital Connections

Heritage brands have built incredible brand equity and customer loyalty over decades, if not centuries. These brands are more than just products; they represent values, history and a deep emotional connection with their customers. A customer’s affiliation with a heritage brand is often a reflection of their identity — wearing a certain brand, shopping at…

Hidden Costs of Poor Inventory Management

Questionable inventory planning decisions cost U.S. retailers big in 2018. How much exactly? A staggering $300 billion in revenues due to markdowns, according to a new report by Celect and Coresight Research, Revealing the Hidden Costs of Poor Inventory Management. Retailers face an array of challenges around managing their inventories in today’s competitive market. Surveying…

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