Retailers are working feverishly behind the scenes to optimize their e-commerce operations for the upcoming 2022 holiday shopping season. This year, retailers will face some of the same challenges they did during the 2021 holiday shopping season — with additional new challenges brought about by excess inventory, inflation and general volatility, uncertainty, chaos and ambiguity…
Johan Liljeros
It takes months for retailers to get the right technology, processes and infrastructure in place to support the heavy workloads the holiday shopping season entails. With the busy holiday shopping season upon us, there’s an opportunity for last-minute optimizations, adjustments and considerations to help you best prepare your e-commerce site. Focus on the Basics It’s…
Marketplaces have raised the bar for what consumers can expect when shopping online. Brands operating marketplaces can gain useful insights on customer experiences, data that can be adapted into their other e-commerce channels. Retailers that start a marketplace now may be better equipped for the future. In fact, according to Forrester, two-thirds of global B-to-C…