Joel Percy

Joel Percy

Joel Percy is the regional director of Canada at Eagle Eye, where he helps clients grow loyalty and drive sales by building digital connections with their customers. He is an experienced Loyalty and CRM executive with deep retail personalization and data monetization expertise. At Loblaw Companies in Canada, he helped design, launch, and run PC Plus, one of the world’s first fully personalized digital rewards programs. He has also consulted with retailers around the globe on the design of personalized marketing programs.  

Earning Loyalty With Value and Personalization

Grocery loyalty programs enjoy widespread popularity. Our recent survey and report, Grocery’s Great Loyalty Opportunity, found that 70 percent of North Americans belong to at least one. And amid rising food costs, they’ve become more popular as consumers seek value (73 percent) and discounts (62 percent) from brands. Shoppers also have firm preferences about how to…