Joe Chung

Consumers are increasingly drawn to rich Web content — information that’s engaging, visual and intuitive. And online retailers and brand marketers are responding by building dramatic, fun and innovative marketing micro-sites, as well as interactive product displays to meet this desire. According to Forrester Research, the largest interactive marketing firms are growing at annual rates between 20 and 40 percent. That’s the good news. The bad news is that even the leaders often fail to make commerce a seamless part of these interactive marketing experiences. Instead, customers usually are faced with a disjointed experience where they browse and interact with the brand in