Adding an effective search function to your e-commerce website isn't a routine "check it off" task — it's absolutely critical to your success. Online shoppers who use a search function are 1.8 times more likely to convert into a purchase, and 42 percent of those online shoppers begin their site visit by going to the…
Joe Ayyoub
Search engine optimization (SEO) has transformed the marketing world. More and more companies are allocating their marketing budget toward SEO practices (10 percent to 25 percent, according to a study conducted by MarketingSherpa, Magento and eBay). They’re spending even more on brand awareness, brand building and pay per click (PPC). After all, an optimized website for…