Joan Driggs

Joan Driggs

Joan Driggs is vice president, content and thought leadership at IRI, a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses.

Consumer Confidence Creates Massive E-Commerce Opportunities

Walmart and Google’s recent announcement that they’ve partnered to bring voice-activated grocery shopping to consumers using Google Assistant comes as little surprise as the two mega brands continue to challenge Amazon.com's vise-like grip on the online shopping arena. As consumers become increasingly comfortable with online purchasing, retailers of all stripes are seeing the need to…