Let’s look at three major trends merchants should be aware of when determining how to approach omnichannel for the holidays.
Jimmy Duvall
Consumer brands were much quicker to embrace e-commerce than their B-to-B counterparts, but that has been changing rapidly in recent years. Fueled by a need to boost sales and a new generation of individuals responsible for making purchasing decisions, B-to-B companies are increasingly warming up to digital options. However, as B-to-B brands increasingly embrace e-commerce,…
When it comes to e-commerce, growth is a trend you can’t ignore. Globally, the e-commerce industry is projected to reach $4.5 trillion by 2021, and in the U.S., online sales are increasing by about 15 percent every year. But when looking at more specific e-commerce trends, it can be difficult to discern fact from fiction.…