Jim Davidson

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy…

These first weeks of fall signal the shift from holiday planning to actually launching your holiday campaigns. We know that it feels like all holidays all the time, and that you have a lot on the line! It can be stressful. Therefore, let’s not think about any of that for the rest of this article.…

Temps are rising. Beverages are chilling. The beach is calling. It must be time to start your holiday planning! Whether the idea of holiday planning makes you feel festive or freaked out, you can’t ignore the flurry of potential revenue waiting to be unwrapped during the final months of the year. You may think you…

Friction-free shopping experiences. Sounds sexy, right? The idea of reducing the friction between you and the shopper’s wallet has become a high priority for most retailers. However, I don’t think that marketers are the ones controlling the barrier bashing. The consumer is following that darn path of least resistance and dodging those friction-filled barriers at…

The time has come to reimagine your shopping cart. For years, it's served as the connection between the shopping experience and the checkout process, but now it needs to do more. Consumers aren't shopping like they did in the early days of e-commerce, and it’s time for the shopping cart to catch up. The shopping…

Were you prepared for the recent arctic blast? For West Coasters, what about those above-average temps? I'm not talking about whether you were ready to shovel your driveway or if you had a fully stocked beach bag waiting by the door, I'm talking about your ability to leverage these newsworthy weather events in the inbox.

Blizzards and Black Friday. Tinseled trees. Hearing Mariah Carey belt out "All I Want for Christmas" every-friggin-where you go! Yes, these are all signs that the holidays have started. Being asked one of the following questions is another way I know the busiest time of year for commerce marketers is nigh:

Everyone knows that shopping cart reminder emails will bring shoppers back to a site to shop and hopefully buy. The rate of shoppers leaving items in a shopping cart continues to rise, though many shoppers are not truly abandoning carts with no intention to come back and shop.

Most retailers would agree that the more customer data you have, the better. While this can be true for larger analytical efforts, it's important you focus on collecting the right data and use it sensibly to execute effective email, mobile and social marketing campaigns. The following are some vital tactics for data collection and usage that will help you acquire more subscribers, increase engagement and drive revenue.