Jim Barnes

Jim Barnes

Jim Barnes is CEO of global software and consulting firm enVista.

Jim is a leading expert in unified commerce and supply chain management who has spent the last 25 years deploying supply chain and enterprise solutions to help unify commerce and improve profitability for Fortune 500 brands and retail companies. His expertise includes all areas within the extended supply chain, including unified commerce, global supply chain network design, strategic facility design, international and domestic transportation management, labor management, organizational change management and supporting supply chain and execution technologies.

In 2014, Barnes recognized a critical need for nearly all omni-channel retailers – the ability to more rapidly and cost-effectively deploy unified commerce solutions to optimize the customer experience and engagement. Barnes was immediately moved to build from the ground up and launch a full suite of omni-channel solutions on a single platform and integration framework. Today, enVista’s unified commerce platform is recognized by leading analyst firms and currently being used by today’s top retailers to rapidly enhance customer engagement and unify commerce operations.

Jim has worked with companies such as Sephora, Delta, CVS Pharmacy, Lush, Wal-mart.com, PepsiCo, PetSmart, GNC, Tory Burch and more. Jim is a recognized industry thought leader and contributor to Forbes.

Where Retailers Should Focus in Order to Mitigate Disruption Before Destruction

Disruption vs. destruction is a key distinction for manufacturing and retail-centric supply chains during today’s tumultuous time. Disruption equals delays, while destruction equals damage (beyond repair). COVID-19 is both disruptive and destructive on a global scale. It has and will continue to cause shifts and reduction in “wants” merchandise and an increase in “needs” merchandise.…