Jessica Hawthorne-Castro

Jessica Hawthorne-Castro

Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, a full-service creative, analytics and technology-driven advertising agency specializing in strategic planning, creative development, production, media planning, buying and integrated marketing campaign management. For over 35 years, the agency has combined persuasive brand messaging with best-in-class analytic systems to create accountable, high-performance advertising campaigns.

May 25, 2022 3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022

E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social media mature as a force that drives e-commerce, in addition…