Jesse Kaufman

Jesse Kaufman
How to Stay Competitive in the Face of E-Commerce Giants

Online shopping has hit its stride. But with all the things that set it apart from traditional retail — more convenience, options and ways to buy — there's one facet that won't ever disappear: retail giants. Just as mom-and-pop shops watched department stores and big-box retailers spring up and seemingly take over, independent online sellers…

5 Steps to Make Sure You’re Ahead of the Holiday Rush

The holidays traditionally come with a spike in sales for retailers. This past holiday season was no different — the fourth quarter of 2016 yielded a 17.8 percent jump in online sales. Projections for 2017 are nearly as high. However, to prepare for the mad rush that is the holiday season, you need to get started now.…