Jen Snell

Jen Snell

Jen Snell is Babel Street’s chief marketing officer. Babel Street empowers decision advantage for identity, threat and operations intelligence by providing advanced AI, data and analytics solutions that enhance decision-making confidence.
Retailers Adopt Advanced Technology to Thwart Gift Card Fraud, Organized Retail Crime

Gift card fraud is a pervasive challenge. In 2023, gift card-related fraud comprised $217 million of the record-high $10 billion in funds lost from scams nationwide. In 2023, gift card sales topped nearly $200 billion in the U.S., and about 50 percent of U.S. consumers said they planned to buy gift cards due to their…