Jennifer Smith

Jennifer Smith

As a group media director, Jennifer has led some of MMWW’s premier clients in the retail industry, focusing on both brand and performance campaigns. With 17+ years of experience across digital as well as traditional media, Jennifer is a strategic powerhouse, bringing true partnership and thought leadership to her clients and the agency. Previous to joining MMWW, her client roster included VisitDallas, 7-Eleven, Direct Energy, Tabasco and Harrah’s Entertainment.

September 9, 2024 Retail Revolution: Navigating the Next 5 Years of Industry

The retail landscape is on the brink of one of the most transformative eras in decades. With new emerging technologies like artificial intelligence and consumer behaviors always evolving, the retail industry must not only be able to keep up, but must be able to stay one step ahead as these trends reshape how and where…

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