Jennifer Sherman

Jennifer Sherman
Websites: The New Inventory and Product Locators

We’ve all been there — going online to see if a specific piece of merchandise is currently available at a particular retail store, before taking the time to drive to said store or calling the store directly. If the online site shows that a product isn't currently available at that store (or the store location…

Tips for Enabling ‘Buy Anywhere’ Commerce

Merchants hoping to stand out in the increasingly competitive e-commerce landscape need to continually find new and inventive ways to remain relevant to their customers. Online shoppers are coming to expect that products are presented to them in ways that are tailored both to their unique interests and seamless across their chosen devices. More than…

How to Combat Eroding Consumer Loyalty

Today's consumer is a digitally savvy shopper who expects to find and receive the products they want, when they want them. Armed with a slew of online resources that, thanks to mobile devices, can be accessed from anywhere, consumers have created a technological evolution that's changing the omnichannel retail world as we know it. As…