Jehan Luth

Jehan Luth

Based in the greater New York City area, Jehan Luth is the founder and CEO of Banyan. Jehan worked tirelessly to ensure the world realizes his strong vision of how item level data can improve people’s lives – by helping them save money, save time and make better health decisions. He leads Banyan’s efforts for expansion of the world’s largest SKU data. 

Jehan has a strong background in health data, AI, ML, IT analytics and corporate R&D.  Prior to founding Banyan, Jehan was the director of technology at the Harvard T.H. Chan School of Public Health, lead R&D efforts at Campbell Soup Company, Head of Department at Fravashi Schools and founder of a SaaS inventory management company. Jehan‘s extensive education ranges from legal to health to data, holding Master degrees from University of Pennsylvania in law and public health and attended Cambridge University for his BA in Computer Science. 
The Future of Card-Linked Shopping Offers and the Huge Potential of SKU-Level Data

Card-linked offers (CLOs) continue to grow in popularity with consumers. They’re especially popular with younger, more digital consumers. In fact, 75 percent of Gen Zers are likely to revisit businesses that offer cash back using CLOs. But too often CLOs don’t offer discounts on items that card holders actually want to buy or experiences they want…