Jeff Zotara

Jeff Zotara

Jeff Zotara is the chief marketing officer of arrivia, a travel technology company offering loyalty, booking, and marketing solutions to top brands like American Express, T-Mobile, USAA, Bank of America, Marriott Vacations, and Hilton Grand Vacations. With over two decades of experience, Jeff drives growth and innovation for arrivia, overseeing a customer data platform and personalization engine that leverages big data and machine learning to deliver advanced capabilities to millions of members and hundreds of clients. He helps arrivia’s partners create memorable member travel experiences while enhancing their customer acquisition, engagement, and retention, and fostering a strong corporate culture among arrivia’s 2,400 employees across nine countries.

March 26, 2025 Rethinking Retail Loyalty: Why Travel Rewards Could Be the Next Big Strategy

American consumers have become value-obsessed, shaping their shopping behaviors. In the last quarter of 2024, McKinsey reported that 74 percent of U.S. shoppers admitted to trading down — i.e., switching retailers, delaying purchases, or seeking better value — despite spending more overall than in previous years when adjusted for inflation. However, with recent reports showing…

September 16, 2024 Not a Bank, Credit Card Issuer or Travel Company? You Can Still Leverage Travel Rewards to Build a Long-Term Loyalty Strategy

What do Uber, T-Mobile, and Starbucks have in common? Aside from being household names, these consumer brands are all tapping into the power of travel to drive customer engagement and foster long-term loyalty — and they're using membership programs to do so. T-Mobile customers can save up to 40 percent on hotels when booking through…

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