Volatility. It’s been the only constant in brand-consumer relationships since the start of the pandemic. Yet, despite shifting loyalties and evolving shopping behaviors, consumers still want to buy. Their eagerness offers exciting opportunities for beauty and self-care retailers that deliver exceptional brand experiences and connect with customers on deeper levels. Brand experiences are fundamental facets…
Jeff Snyder
2020 was an inflection point for conscious consumerism. After a tumultuous year of social justice issues, more people are carefully evaluating the products they purchase and the companies they support. Research from Futurity indicates that 55 percent of consumers are paying more attention to brand values than they were a year ago, and 35 percent report their…
As e-commerce and brick-and-mortar retailers adapt to a new world characterized by remote work and social distancing, they must cater to virtual audiences while preparing for the return of in-person customers. Fortunately, the techniques used by many leading brands can serve as a blueprint for effectively engaging people — no matter where they are. Before…
Americans might not agree on much, but we all appear to love Amazon.com. In less than 25 years, the retailer has captured almost half of all e-commerce sales and completely changed the way consumers shop. More than just simple convenience, Amazon has mastered personalization at scale through innovations in machine learning and its commitment to customer service.…
