Jeffrey Lentz

Jeffrey Lentz

Jeffrey Lentz is President & CEO of Elevated Franchise Marketing, which provides consulting and marketing services to franchisees, franchisors, and franchise suppliers. A franchise marketing executive, consultant, and business owner with 20 years of experience across retail, quick-service restaurant, fintech and automotive industries, he has held marketing leadership roles across five franchise organizations with a focus on franchise development, consumer, b2b, product, field, CRM, and local store marketing. During his 10 years at national retailer Batteries Plus Bulbs, he led franchise development marketing efforts over a period of rapid growth that saw the company open 250 retail stores in 5 years while also managing marketing vendor programs. He has made multiple appearances on national TV show Fox & Friends and is a contributor to industry trade publications and media outlets. He holds a B.A. Degree in Communications and Marketing from Marquette University. Connect with him on LinkedIn.

April 7, 2020 4 Marketing Problems Multilocation Retail Brands Face ... And How to Solve Them

The questions that keep multilocation retail marketing executives up at night have evolved alongside the number of new technologies and marketing channels used to reach consumers. One of the biggest struggles is how to best execute highly targeted marketing campaigns to customers across hundreds or thousands of very unique communities where the brand’s retail locations…

February 18, 2020 One Huge Marketing Problem Every Retail Franchise Faces, and How to Fix It

Across the franchise brands I’ve worked worked with in the retail, QSR, fintech, and automotive industries throughout my nearly 20-year marketing career, one hot-button issue seems to rise above the rest. Equal opportunity marketing — or better expressed by franchisees, “How are my marketing dollars specifically helping my store?!" Inevitably, when individual marketing contributions are…

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