Primarily driven by the ubiquitous presence of mobile devices, today's retail experiences are becoming less "place-specific" and more driven by an individual shopper's context — i.e., wherever and whenever they choose to focus and shop. Technology advancements continue to drive alignment across all retail touchpoints, and this year’s National Retail Federation (NRF) Big Show introduced…
Jeff Pratt
The crowded aisles and booths in Chicago last week were again a reminder of the longstanding industry presence of the Internet Retailer Conference & Exhibition (IRCE) within the maturing digital marketplace. The list of exhibiting companies ran the gamut from niche startups to established platforms. The historically B-to-C-driven conference continues to broaden its appeal beyond…
In today’s rapidly evolving digital world, often referred to as the “Age of Amazon,” it's become increasingly important for companies to envision and implement comprehensive commerce strategies to better connect with consumers in a meaningful way. However, only a quarter of executives at major enterprises believe their organizations are on the right track in this…
Walking the National Retail Federation's (NRF) BIG Show last week, attendees would have to remind themselves they were attending a show hosted by the largest and longest standing trade association for the brick-and-mortar retail industry. The buzzwords at the show were predominately from a digital lexicon, as were many of the most compelling displays and…
