Jeff Hyde

Jeff Hyde

Jeff Hyde is an account director at BlueConic, the operating system that puts customer data into action for marketing and growth doers. With 15 years of experience managing clients and teams, Jeff specializes in driving digital transformation and growth for companies such as Mattel, UPS, and VF Corp. He is passionate about collaborating with customers, generating revenue, and driving business results. Outside of work, Jeff enjoys mountain biking and surfing in New England.
How to Wrap Up More Sales With the Gift of First-Party Data

While the festive holiday shopping season is in full swing, this year retailers and consumer goods companies face a pressing challenge: a shorter period between Thanksgiving and Christmas. With five fewer shopping days and economic pressures making consumers more price-sensitive, companies need to act fast if they want to engage shoppers. Amid these challenges lies…