Jeff Coull

Jeff Coull
How Granular is Too Granular for Assortment Planning?

Creating a retail assortment is like telling a story. "Every character, location and event in a story needs to be introduced and explained to an audience. Every relevant detail has to be explained, and that explanation is the element of a story which enchants a reader more than any other. It's the essence of storytelling." The…

Retail Planning: The Perils of Using Last Year as Your Baseline

We've all heard the retail cliche, "we need to do it differently." Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans…